• Two Months In

    Posted on June 2, 2012 by in Marketing, Publishing, Talking About Writing

    I woke up this morning, feeling pleased with the state of my world. This isn’t because of the latest job news, the weather outside or the fact I have to travel again this week and will be gone for two weeks (again–my dog is going to lose his ever-loving mind). Trust me. It’s because, staying up until the wee hours of the morning, I think I finally figured out how to end the first chapter of Impressions. This was a problem that has stymied my writing for weeks now. I tried one direction, then another, before finally coming up with one that seems to work. I know you’ll ultimately be the judge of that, but I’m pretty happy with it.  Now.  Ask me in an hour or two.

    I also closed out another month of sales on Amazon.  I thought it might be helpful to share some stats with readers.  I know before publishing Redemption I was all over the blogosphere looking for benchmarks.  What should I expect as a new author?  How were other people doing?  How will I know if I’m successful?

    All in all, I’m over the moon about how Redemption has done.  I don’t think it’s because of any crazy out of the box marketing ploy I tried.  I think it came down to writing the book to the best of my ability, polishing it, and then getting it in front of people whose opinions could persuade other readers to give it a try.  I believe the lion’s share of the book’s success is due to getting a positive review on Reviews by Jessewave.  It had been selling well enough prior to its review being posted.  But once that was up and people had the chance to read what Wave wrote, sales tripled overnight.

    I’m also pleased about how KDP Select is performing for me.  The returns have been generous, at least in the eyes of someone who was first charging $2.99 for her book and has now upped the price to $3.99.  Yes, the exclusivity is problematic.  And, yes, I do plan to take Redemption off of Select when its 90 days are up.  But, unless something changes drastically, I’m going to go this same route with Out of the Ashes and Impressions.  People are discovering the book thanks to being able to rent it.  When I went to bed last night, Redemption had exactly as many sales as it did rentals (12 each).  That changed overnight and now the book has about 38% rentals to sales.  But still, that’s not something to be ignored.

    So this is how it shakes out.  Let me say how excited I am by the possibilities here.  I, like most indie writers, dream of a time when I can quit the nine to five grind and write full-time.  I’m years and years away from that.  But I’ve taken a tentative first step in that direction.  Who knows?  With a little more time and a whole lot more books, such a thing might be possible.

    But first I’ve got to write chapter two of Impressions. :-)

    April Stats for Redemption

    US Amazon Sales – 1787

    UK Amazon Sales – 25

    Germany Amazon Sales – 26

    France Amazon Sales – 1

    Amazon Rentals – 93 (@ $2.18/ea)

    Total Earnings – $3,788.67 (this was achieved at a sales price of $2.99)

    May Sales Stats for Redemption

    US Amazon Sales – 1365 (a drop of 24%)

    UK Amazon Sales – 22

    Germany Amazon Sales – 51

    France Amazon Sales – 5

    Amazon Rentals – 153 (@ $2.48/ea)

    Total Earnings Estimated (it’s impossible to know for certain until the 15th, but this is my best guesstimate) – $3,800-$4,000 (achieved at a sales price of $3.99 for every day but one, where the book was offered at $ .99)

    Total Sales As Of This Morning – 3,314

    I started out hoping I’d sell 1,000 copies of my book.  My next goal is 5,000 sales.



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6 Responsesso far.

  1. Ann Benjamin says:

    Thank you for sharing this. I think it’s great you are being so ‘transparent’ as an author. Hopefully, you’ll inspire others to make the same educated decision you came to with your own works.

    Here’s to a successful June!

    • OliviaDCraig says:

      I’m trying to follow the lead of people I looked to for this kind of thing when I was first researching benchmarks and the like. Folks like Joanna Penn, CJ Lyons, David Gaughran and Catherine Ryan Howard. I hope my info is helpful to people, just like their’s was to me.

      Here to a successful June for us both!

  2. Dee says:

    congrats! I just finished reading Redemption tonight and immediately went to goodreads to see if you had anything else out…now I guess i have to wait ;) congrats and i’ll def. be recommending it and other books in the future

    • OliviaDCraig says:

      Thank you! My plan is to release Out of the Ashes in August, so there won’t be too long a wait.

      I appreciate any rec, so thanks for that too. I’m fully convinced word of mouth is the way to go.

      I appreciate your stopping by.

  3. KimberlyFDR says:

    I also saw Elisa reviewed you today!


    Who knows, maybe we’ll read you as a Rainbow Awards entry next year :)

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