Category Archives: Marketing

• 

  V-A-C-A-T-I-O-N

  Posted on July 14, 2012 by OliviaDCraig in Marketing, Talking About Writing

  I don’t know about you guys, but there are times when vacation just can’t come soon enough. That’s where I stand right about now. I shouldn’t complain.  My employer is one that works you hard, but is generous with time off.  I had a week’s staycation in January, a week in April where I went [...]

  Post Tagged with ashes, impressions, marketing, vacation
  No Comments.
  Continue Reading...
• 

  Counting the Cost

  Posted on July 7, 2012 by OliviaDCraig in Marketing, Publishing

  If you look around on the internet for tips as to what an aspiring writer should do to help build their audience, you’ll see that quite a few experts talk about the need for a blog.  I began writing mine nearly a month before Redemption was first released. The problem with trying to regularly update [...]

  Post Tagged with cost, indie publishing, marketing
  2 Comments.
  Continue Reading...
• 

  Home Again (with Cover Art!)

  Posted on June 23, 2012 by OliviaDCraig in Art, Marketing, Publishing

  That’s much better! I love to travel.  I do.  But last night I walked in my front door after two weeks on the road for work (and I do mean “on the road”–planes, trains and automobiles style), and I don’t know that I’ve ever been happier to be back in my own space with my [...]

  Post Tagged with amazon, ashes, cover design, kdp select, print, redemption
  3 Comments.
  Continue Reading...

• Two Months In

  Posted on June 2, 2012 by OliviaDCraig in Marketing, Publishing, Talking About Writing

  I woke up this morning, feeling pleased with the state of my world. This isn’t because of the latest job news, the weather outside or the fact I have to travel again this week and will be gone for two weeks (again–my dog is going to lose his ever-loving mind). Trust me. It’s because, staying [...]

  Post Tagged with amazon, impressions, redemption, sales, writing
  6 Comments.
  Continue Reading...

• Out of the Ashes Cover Comps II (the sequel)

  Posted on May 31, 2012 by OliviaDCraig in Art, Marketing, Publishing

  Sorry I got kind of quiet there for a time.  Between travel and recovering afterwards, the last couple of weeks have been a blur.  Thank goodness, the amazing Derek Murphy is more on the ball. You may recall Derek had come up with some comps for my next book, Out of the Ashes.  I’d posted [...]

  Post Tagged with ashes, cover design
  6 Comments.
  Continue Reading...
• 

  Talk Amongst Yourself (with me!)

  Posted on May 14, 2012 by OliviaDCraig in Art, Marketing

  Derek Murphy, the designer behind Creativindie Covers, is a saint.  When we first started working together on the cover for Out of the Ashes, he asked me what I was thinking in terms of concept.  I told him and he provided with several possible comps. Then I promptly doubled back around again and went another [...]

  Post Tagged with ashes, cover design
  6 Comments.
  Continue Reading...

• The Word Counter of Shame

  Posted on May 8, 2012 by OliviaDCraig in Marketing, Publishing

  As you’re reading this post, let your eyes drift slightly to the right.  You’ll see, under Redemption’s Good Reads widget, a new sidebar section called Work in Progress.  With this handy dandy little widget, I can track my progress on my latest project, my third book which is tentatively entitled Impressions. Do you see the [...]

  Post Tagged with ashes, impressions, time management, vacation, word count
  3 Comments.
  Continue Reading...

• It’s Always So Difficult to Talk about Money

  Posted on April 24, 2012 by OliviaDCraig in Marketing, Publishing

  You don’t have to work too hard to find blog posts–lots and lots of blog posts–about Kindle Direct Publishing and pricing strategies.  There are a dozen or more different theories out there about how an author should price their work.  Some favor a low price point, which encourages readers to take a chance on an [...]

  Post Tagged with amazon, marketing, pricing, publishing, redemption
  No Comments.
  Continue Reading...

• What’s Next?

  Posted on April 5, 2012 by OliviaDCraig in Marketing

  Being a newbie published author, I don’t yet have a feel for the cycle of things. In the past, whenever I wanted to write, I’d complete my story, share it with readers and then go on to my next project. If people liked it, they’d generally let me know. But once I’d typed “The End,” [...]

  No Comments.
  Continue Reading...